Jawbone’s UP App provides helpful data insights to help customers stay motivated while also encouraging better lifestyle habits. The landing page's purpose was to help prospective users better understand the features available, with an emphasis on the fact that the app did not require an UP band to work and give useful information.

The original landing page was sorely outdated and was not converting into app downloads, so a redesign was initiated to address the issues that attributed to its poor performance. Working with 2 project marketing managers, a content strategist and our VP of Brand, the UI structure of the page was completely redone to clearly define the app's obvious benefits for customers and to encourage click-through to pages deeper in the marketing funnel. More effective images also were selected to support the updated copy and tone of voice.

A/B testing on the redesign was conducted against the original landing page to find a 1030% increase in visits to the App Store, a 19.6% increase of clicking on product purchase intent links and a 24.9% increase in revenue when page was included in a session.