Leading the charge for redesigning for Pottery Barn's various Collection Pages, I created two templates that could be used and customized as needed.

I designed a two-column layout to accommodate collections with many different styles and aesthetics (i.e. the Custom Lighting page). This format showcases three different styles within each collection to give customers a better sense of the breadth of assortment, as well as leaves room for the Editorial and Merchant team to insert their marketing copy.

A single-column template variation was also created for collections only requiring 1 large hero shot. This format allows for Editorial copy to be placed, but is flexible when other types of information is preferred—i.e. the Dining Collections page, where the Editorial and Merchant teams elected to forgo marketing copy and instead highlight top-level information only.